Digital Product Passport

Where every product tells its story.

A Digital Product Passport (DPP) connects a physical product with digital information about its materials, origins and lifecycle. It is part of the EU's wider move toward more transparent and circular products.

Learn how it works
Illustration of an apparel product linked to materials, production, supply chain, compliance and circularity information

The idea in brief

What is a Digital Product Passport?

A DPP is a set of product-specific data that can be accessed electronically through a data carrier, such as a QR code. The EU Ecodesign for Sustainable Products Regulation sets the framework; applicable product-specific rules define which information a passport must contain and who can access it.

Learn more in the EU Ecodesign for Sustainable Products Regulation.

Across the product journey

Information that can make products easier to understand.

The exact data depends on the applicable rules for a product group. These themes show how better product information can support decisions across the value chain.

Materials and origins

Connect material and component information with the stages of sourcing and production.

Environmental information

Make relevant sustainability information easier to find and assess where required.

Repair and circularity

Help people who repair, reuse or recycle a product find useful lifecycle details.

Access and verification

Give the appropriate audiences access to product data according to the rules that apply.

From making to next use

A connected view of the product lifecycle.

For apparel, the journey can begin with fibers and fabrics, continue through manufacturing and use, and extend to repair, reuse and recovery. A DPP is designed to keep relevant product information connected to that journey.

Illustrated apparel lifecycle linking manufacturing, logistics, product use, repair and recycling to digital information

Talk with us about product traceability.

If you are exploring better product information for an apparel program, our team can discuss your sourcing and production context.

Contact our team